About Alec

Alec is a highly experienced Event and Equestrian Consultant, with significant proven experience in strategic and operational planning, management and delivery.  With experience in the creation and management of complex budgets and the development and implementation of commercial plans and partnerships having worked on projects all over the world.

Alec started his career as a professional athlete in the sport of eventing back in 1992 and regularly competed at events of the highest level including finishing in the top 25 at both the world renowned Badminton and Burghley horse trials.

During the latter part of his eventing career Alec began to branch out into other areas of the sport and became involved in both event management (through his company Musketeer Event Management) including cross country course design and also as and International Technical Delegate working both Nationally and Internationally.

Alec has held several notable board positions including Deputy Chairman FEI Technical Committee (Eventing) 2010 – 2014, Board of Directors for British Eventing 2006 – 2010 and Chairman of the National Equestrian Safety Committee 2009 – 2010 and has over 15 years run in excess of 90 high level National and International Equestrian events.

Further leading equestrian positions Alec has fulfilled include:

Event Director:

Burnham Market International Horse Trials (CIC*** & CIC**) 2001 – present

Houghton International Horse Trials (CICO***, CCI**, CCI*) 2006 – present

Blair Castle (CCI***/**/*) 2009 – present

In 2015 Alec was Event Director of the Longines FEI European Eventing Championships at Blair Castle, an event he was responsible for from expression of interests through bid presentation & award to delivery.

Between 2010 and 2012 Alec also held the position of Eventing Manager at the London 2012 Olympic Games where he was part of the team responsible for the venue design and integration with sport as well as managing the organisation and delivery of the Eventing competition for the London 2012 Olympic Games.

More recently Alec has taken on the role of Eventing Competition Manager, for the Tokyo 2020 Olympic Games were he will again be responsible for the overall delivery of the sport of Eventing and its integration with other equestrian disciplines as well as other Olympic sports.

His unique all round experience has led him to hold officially recognised positions within the sport including those of FEI Technical Delegate at events such as:

  • Rio2016 Olympic Games
  • Badminton CCI**** (2015 -2017)
  • World Equestrian Games, Normandy (2014)
  • Adelaide CCI**** (2011 – 2013)
  • Burghley CCI*** (2010)

Alec has also worked as an International Technical Official and International Sports Specialist at events such as the 2008 Beijing Olympics (Hong Kong), Doha Asian Games (2006).

Alec enjoys all sports both as a competitor and supporter, with particular interests in rugby, skiing, golf and horse racing. He has also successfully ridden the Cresta Run and crewed in a transatlantic yacht race.  The latest craze is running in marathons.

He is married with two sons, and lives near the Norfolk Coast.